Successful launch in UK

S&R Foods in the UK have successfully launched a range of chilled ready meals under the 'Whistling Chef' label into Makro commercial wholesalers.

Branch managers commented that they had never seen this sort of uplift for ready meals ever before and have had a very good response from the customers during the in-store tastings.

Afzaal Hussain (owner of S&R Foods) said, 'It's great exposure for our new range of meals and a valuable way of introducing the MicVac technology to the UK'.

In-store tastings arranged by S&R Foods are continuing throughout the UK and proving to be a great success.